If you work for a SaaS or subscription-based business, you’ve probably heard about net revenue retention, or NRR. But what does NRR mean, exactly?
NRR is a key performance indicator (KPI) that measures a company’s ability to keep existing customers and grow revenue from them over time. A high NRR suggests that a company’s customers are loyal and its business is growing.
NRR is a metric that many investors use to gauge the long-term health and growth potential of a company.
This article defines NRR, explains why it matters, and provides insights that can help you understand and improve your company’s NRR.